Preparing for evidence-based management

or writing impenetrable reports, or publishing in research journals that are obscure and inaccessible? Are researchers failing to adequately explain to practitioners how to carry the ideas into practice? All of these diagnoses assume that the problem lies on the production side of the breakdown, and not on the consumer side. What if the pathology lies in poor practice? Do business professionals know how to access business research? Do they know how to translate it into practice? Do they understand its value? There are other professional communities that do value research. Practical professionals follow the research, and use the knowledge to advance their practice. Perhaps the paragon in this area is medicine. Evidence-based medicine is promoted as a paradigm in which practice has European Journal of Information Systems (2009) 18, 523–525 & 2009 Operational Research Society Ltd. All rights reserved 0960-085X/09 www.palgrave-journals.com/ejis/